Fashion Business Seminars

Informed by current issues affecting the fashion industry, these insightful business to business seminars covered a wide range of topics, from trends to suit all target markets, to visual marketing trends around the world and innovative retail strategies to attract today's fashion consumers, as well as key concerns such as sustainability and the environment.

High-recall fashion identities drew on their wide ranging experience to share the strategies that drive their business success.

SEMINAR 1
9am - 10am

WHEN ANTI-FASHION IS YOUR BEST BUSINESS STRATEGY:
SELLING TO THE CONSUMER WHO HATES TO SHOP
Barrie Barton, Right Angle Studio
Kate Hannaford, Moth Design

How do you sell to the consumer who avoids mainstream retail? Specialists in the field of avant garde publishing and fashion retail, Barrie Barton of Right Angle Studio and Kate Hannaford of Moth Design possess unique insights into ‘what's next'. Learn from the experts and gain a new perspective on optimising sales and brand recall in alternative or non-traditional retail environments.

SEMINAR 2
10.30am - 11.30am

MEN: THE NEW FRONTIER OF FASHION RETAIL
James Roberts, Captains of the Industry
Greta Larkins & Patrick Roberts, Comeback Kid
Emilio Fuscaldo, Nest Architects

Menswear fashion is evoking more excitement in male buyers than ever before. Hear intriguing insights from the perspective of a traditional craftsman, modern day marketers and a visual space specialist to understand how to give an edge to your retail business in order to attract and excite your customers.

SEMINAR 3
12 noon - 1pm

GREEN ISN'T ONLY THE COLOUR OF MONEY:
BEING A MORE SUSTAINABLE RETAILER
Karen Rieschieck, Alice Euphemia
Jane Matthews, Swensk

Meet two retailers from the State of Design Festival's most recent Design for Everyone Program - Jane Matthews, Swensk and Karen Rieschieck, Alice Euphemia. Each discusses the role of in-store installations and displays in the promotion of their values while injecting some new thinking into the sustainability message. Hear new ways to be a more sustainable retailer and learn how you can promote this message through your business.

SEMINAR 4
1.30pm - 2.30pm

TRADE SECRETS
Kate Vandermeer, iSpyStyle

Aimed at retailers and wholesalers, this workshop gives secret trade tips on how to improve your marketing, branding and retail presence, incorporating advice on visual merchandising, social media and building customer loyalty.

SEMINAR 5
3pm - 3.45pm

GLOBAL RETAIL TRENDS
Jack Hanrahan, Westfield

Jack Hanrahan will present tales from this year's World Retail Study tour and key trends observed in the ever changing world of retail from Japan, USA and Europe. Jack showcases stores such as Prada, Uniqlo, and Anthropologie providing you with insights into the future of retailing.